The Power of Information Networks PDF
By:Lei Guo,Maxwell McCombs
Published on 2015-12-07 by Routledge
The news media have significant influence on the formation of public opinion. Called the agenda-setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting introduces the newest perspective on this influence. While levels one and two are concerned with the salience of discrete individual elements, the third level offers a more comprehensive and nuanced perspective to explain media effects in this evolving media landscape: the ability of the news media to determine how the public associates the various elements in these media messages to create an integrated picture of public affairs. This is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective. Cutting-edge communication analytics such as network analysis, Big Data and data visualization techniques are used to examine these third-level effects. Diverse applications of the theory are documented in political communication, public relations, health communication, and social media research. The Power of Information Networks will interest scholars, students and practitioners concerned with the media and their social and cultural effects.
This Book was ranked at 6 by Google Books for keyword Médias et communication.
Book ID of The Power of Information Networks's Books is frk0CwAAQBAJ, Book which was written byLei Guo,Maxwell McCombshave ETAG "hCJT8hHYi34"
Book which was published by Routledge since 2015-12-07 have ISBNs, ISBN 13 Code is 9781317537236 and ISBN 10 Code is 1317537238
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Book which have "254 Pages" is Printed at BOOK under CategoryPolitical Science
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