The Circuit of Mass Communication PDF
By:David Miller
Published on 1998-01-28 by SAGE
This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society. Using a detailed analysis of the struggle over representation during the AIDS crisis as point of departure, The Circuit of Mass Communication reveals the power of the media to influence public opinion, and the complex interaction between media coverage, audience response
This Book was ranked at 10 by Google Books for keyword Médias et communication.
Book ID of The Circuit of Mass Communication's Books is Xj-dJtho5HMC, Book which was written byDavid Millerhave ETAG "+LJguW1BBDc"
Book which was published by SAGE since 1998-01-28 have ISBNs, ISBN 13 Code is 9780803977037 and ISBN 10 Code is 0803977034
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Book which have "248 Pages" is Printed at BOOK under CategorySocial Science
Book was written in en
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