Stakeholder Relationship Management PDF
By:Dr Lynda Bourne
Published on 2012-09-28 by Gower Publishing, Ltd.
In any activity an organisation undertakes, whether strategic, operational or tactical, the activity can only be successful with the input, commitment and support of its people – stakeholders. Gaining and maintaining the support and commitment of stakeholders requires a continuous process of engaging the right stakeholders at the right time and understanding and managing their expectations. Unfortunately, most organisations have difficulty implementing such culture change, and need assistance and guidance to implement a consistent process for identification and management of stakeholders and their changing expectations. As a continuous improvement process, stakeholder management requires understanding and support from everyone in the organisation from the CEO to the short-term contractor. This requires the concepts and practices of effective stakeholder management to become embedded in the culture of the organisation: 'how we do things around here', this book provides the 'road map' to help organisations achieve these objectives. The text has two specific purposes. Firstly, it is an 'how-to' book providing the fundamental processes and practices for improving stakeholder management in endeavours such as projects, and program management offices (PMO), it also gives guidance on organisational survival during mergers and acquisitions, preparing for the tender bidding, and marketing campaigns. Secondly, Lynda Bourne's book is for organisations that have recognised the importance of stakeholder engagement to their success, it is a guidebook for assessing their current maturity regarding implementation of stakeholder relationship management with a series of guidelines and milestones for achieving the preferred level of maturity.
This Book was ranked at 26 by Google Books for keyword relationship assessment.
Book ID of Stakeholder Relationship Management's Books is 8VJ2OzigQj4C, Book which was written byDr Lynda Bournehave ETAG "/jgxsRsdC2o"
Book which was published by Gower Publishing, Ltd. since 2012-09-28 have ISBNs, ISBN 13 Code is 9781409458593 and ISBN 10 Code is 1409458598
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Book which have "242 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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