From Brand Vision to Brand Evaluation PDF
By:Leslie de Chernatony
Published on 2010-07-15 by Routledge
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
This Book was ranked at 3 by Google Books for keyword relationship assessment.
Book ID of From Brand Vision to Brand Evaluation's Books is jdNz3zTDZzkC, Book which was written byLeslie de Chernatonyhave ETAG "5VcgupNFBKY"
Book which was published by Routledge since 2010-07-15 have ISBNs, ISBN 13 Code is 9781136439933 and ISBN 10 Code is 1136439935
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Book which have "392 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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