Managing Market Relationships PDF
By:Professor Adam Lindgreen
Published on 2012-08-28 by Gower Publishing, Ltd.
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.
This Book was ranked at 16 by Google Books for keyword relationship assessment.
Book ID of Managing Market Relationships's Books is jcbsTQ0kBXQC, Book which was written byProfessor Adam Lindgreenhave ETAG "O3z2StHwpH8"
Book which was published by Gower Publishing, Ltd. since 2012-08-28 have ISBNs, ISBN 13 Code is 9781409460091 and ISBN 10 Code is 1409460096
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "242 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
Book Preview
Download Managing Market Relationships PDF Free
Download Managing Market Relationships Books Free
Download Managing Market Relationships Free
Download Managing Market Relationships PDF
Download Managing Market Relationships Books
No comments:
Post a Comment