The Basics of Media Writing PDF
By:Scott A. Kuehn,Andrew Lingwall
Published on 2017-01-03 by CQ Press
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
This Book was ranked at 36 by Google Books for keyword Médias et communication.
Book ID of The Basics of Media Writing's Books is YlK0DAAAQBAJ, Book which was written byScott A. Kuehn,Andrew Lingwallhave ETAG "OJGXrivs6hU"
Book which was published by CQ Press since 2017-01-03 have ISBNs, ISBN 13 Code is 9781506308098 and ISBN 10 Code is 1506308090
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "568 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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