Social Media Strategy PDF
By:Keith A. Quesenberry
Published on 2015-10-22 by Rowman & Littlefield
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape. This simple, systematic text leads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement method provides a step-by-step roadmap for planning social media marketing strategy emphasizes the need to apply solid marketing principles to social media explores how to integrate social media throughout an entire organization gives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand. The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization. FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.
This Book was ranked at 15 by Google Books for keyword Médias et communication.
Book ID of Social Media Strategy's Books is Rf6MCgAAQBAJ, Book which was written byKeith A. Quesenberryhave ETAG "KIUpowALGSs"
Book which was published by Rowman & Littlefield since 2015-10-22 have ISBNs, ISBN 13 Code is 9781442251540 and ISBN 10 Code is 1442251549
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Book which have "256 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines
Book was written in en
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