Social Media and Interactive Communications PDF
By:Mark Durkin,Aodheen McCartan,Mairead Brady
Published on 2018-02-05 by Taylor & Francis
The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.
This Book was ranked at 12 by Google Books for keyword Médias et communication.
Book ID of Social Media and Interactive Communications's Books is g39KDwAAQBAJ, Book which was written byMark Durkin,Aodheen McCartan,Mairead Bradyhave ETAG "ifYFhpIRwrY"
Book which was published by Taylor & Francis since 2018-02-05 have ISBNs, ISBN 13 Code is 9781317217657 and ISBN 10 Code is 1317217659
Reading Mode in Text Status is true and Reading Mode in Image Status is true
Book which have "144 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is true
Book Preview
Download Social Media and Interactive Communications PDF Free
Download Social Media and Interactive Communications Books Free
Download Social Media and Interactive Communications Free
Download Social Media and Interactive Communications PDF
Download Social Media and Interactive Communications Books
No comments:
Post a Comment